Diana Bekenova
Projects
catalog design
Travel+
This catalog was designed for Travel+, a supplier of hospitality products, as a practical tool for sales representatives during client meetings and presentations.
It brings together the company’s key product lines—cosmetics, slippers, and hotel accessories—in a clear and structured format that is easy to navigate and present. The catalog helps showcase the range while supporting efficient communication with hotels and other hospitality businesses across Russia.
board game design
Income²
Graphic design for a real estate board game (1,000 copies produced)
I was in charge of the full art direction for a board game created for SFN (Modern Real Estate Fund), aimed at teaching investment and asset management through play. I designed all visual elements — cards, tokens, game board — within a tight deadline. The project exceeded client expectations and achieved strong commercial success (under NDA).
[Not Just Sound] festival development and branding
Concept: Not Just Sound Festival is a festival that is not only about music, but about emotions, people, energy. That is why you can see waves throughout design, which is not only the representation of the sound, but the energetic vibrations as well.

Creation and definition of art direction of the Music Festival. After defining concept of the festival, I started with the logotype, then moved to posters, and finally finished branding with the merch.
Canderel chocolate packaging re-branding
Re-thinking of the chocolate bars packaging. The goal was getting away from cheap design and reach the premium packaging for low price. The chocolate that you can gift to someone.

Concept: As far as Canderel is a huge brand, with various tastes, I focused on series of 3 different chocolates, and differentiated them by color and illustrations. Most of the illustrations were hand drawn. The idea was to keep them minimalistic yet illustrative.
Toy's R Us visual identity re-branding
As part of this rebranding project, I explored how a legacy brand like Toys “R” Us can evolve to stay relevant in a changing cultural and consumer landscape. The redesign focuses not only on visual identity modernization — including a revised logotype, business cards, brand identity, etc. — but also on strategic experience design. This project demonstrates how thoughtful design can help brands reconnect with their audiences across generations, creating a more inclusive and engaging retail experience.
Associarium board game design
Popular board game mechanic adapted exclusively for companies group - Uralchem. The game included 60 AI generated cards with unique prompts, 12 event-cards, 6 cute game chips, and set of 36 colourful coins, as well as designed box support, rules and box.
Monge packaging re-design
Premium pet-food brand redesign project was about re-thinking how the packaging can look like. As far as Simba is the cheap but still premium quality product line at Monge, the design concept was concentrated on giving more illustrative and visually appealing design for customers, showing the ingridients right on the packaging.
Corporate offers presentations design
I designed more than 30 different presentations for website, as well as for corporate offers that were sent directly to potential clients. The task was not only to make a presentation visually pleasing, but also to develop and design every element under client's brand book, including creating mockups of non-existent games.
Marketplace cards design
Sputnik bar rebranding
A complete redesign of the visual identity was carried out for Sputnik Café-Bar in Paris. The main objective was to improve readability and organize the content more efficiently. The new design is based on a clear visual hierarchy, modular grid, and accent color blocks, allowing large volumes of information to be structured and easier to navigate for guests. The solution preserves the bar’s unique identity while aligning with its updated visual direction.